The Impact Capitalist

Think like an Impact Capitalist.

A field guide to help you rethink six essential domains — so you can build a more prosperous, equitable, and meaningful world.

Free market principles.
Generation of heroes.

The Impact Capitalist by Jim Sorenson and Alan Eagle

Six lenses. One mindset.

Rethink what capitalism can do.

  1. 1

    Values

    Start with purpose. Define the impact you want to make.

  2. 2

    Business

    Build ventures that solve real problems and create shared value.

  3. 3

    Money

    Use capital as a tool for impact, not just as a measure of success.

  4. 4

    Partnerships

    Bring the right people together to multiply solutions.

  5. 5

    Career

    Design work that aligns your talents with the world’s needs.

  6. 6

    Life

    Live well while building a better world for future generations.

A few questions to carry with you

  • What do you stand for?

  • What problem are you solving?

  • What is capital making possible?

  • Who else has to be part of the solution?

  • What does a meaningful career look like?

Why this book matters now

The next generation of leaders faces complex challenges — and extraordinary opportunities.

This book offers a timeless yet practical framework to rethink how you create value, lead with integrity, and leave a legacy that lasts.

For entrepreneurs. Investors. Builders. Changemakers.

For anyone ready to use the power of markets to build a better kind of capitalism.

About the Authors

  • Jim Sorenson

    Jim Sorenson

    Entrepreneur, investor, and philanthropist. Jim is the Chairman of the Sorenson Impact Foundation and the founder of Sorenson Communications, serving individuals worldwide.

  • Alan Eagle

    Alan Eagle

    Alan Eagle is an author, consultant, coach, and speaker who helps leaders tell their stories. A former Google executive and the veteran of five Silicon Valley startups, Alan is the co-author of the best-selling books How Google Works, Trillion Dollar Coach, and Learned Excellence.

Change the way you think. Then change what you do.

The Impact Capitalist by Jim Sorenson and Alan Eagle